esther

maltby


  visual artist  &

experience designer



murals
illustration

installation / experience
continuum
distortion

set design
macbeth

systems / research
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pouched

 who ??











































esther

maltby

pouched



circular system design / sustainable packaging

autumn 2018 
+ A. Lomax // L. Holland 

Pouched is a product-based solution that enables large companies to improve the sustainability of their packaging systems whilst retaining their brand image.





the brief

The team was asked to produce a new design for product packaging within the personal care industry. The design requirered to improve the circularity and sustainability footprint of the packaging whilst remaining commercially feasible for the existing market.


the process 

The manufacturing, production and shipping aspects were explored. Personal care products exist at an intersection of everyday essentials and marketing tools to secure customer brand loyalty. Through research, we identified a correlation in the perception of the environmental impact a product’s packaging has and its market price. The design had to consider what was ultimately a social divide within the consumer base. Many brands were in a position to force lower-income consumers to opt in for cheaper, non-sustainable options simply because sustainability could be marketed as an elite factor and sold for profit through boutique companies.